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Build scored sales lead profiles and outreach drafts

The author built a pipeline with Gemini Deep Research, NotebookLM and Sheets that produces a scored lead profile and outreach draft in under 20 minutes, tested on three companies.

Time saved
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Setup time
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Running cost
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Cost range
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Use case overview

The author built a pipeline with Gemini Deep Research, NotebookLM and Sheets that produces a scored lead profile and outreach draft in under 20 minutes, tested on three companies.

Reported experience

  1. What they did

    The author set up a custom Gem called Sales Lead Researcher with their offering and a four-part, 0-16 scoring framework. For each company, one command runs Deep Research and a second identifies a decision-maker, scores the company and drafts a short LinkedIn message. Results go to Google Docs, then NotebookLM for comparison, then Sheets.

  2. How it went

    Deep Research cited 50-100+ sources per company and took 7-10 minutes each. Scores were 14/16, 13/16 and 9/16 for Airbnb, which gave three different outreach strategies. The prompts and rubric are paywalled.

  3. Worth knowing

    It only researches companies you already picked, needs your own offer and scoring rubric defined first, runs on Gemini Pro at $20/month, and Deep Research has daily limits.

Example prompts

Try with Gemini
Use Deep Research on [company name] to build a sales lead profile: what they do, recent news, key decision makers, likely pain points related to [my product], and a fit score from 1 to 10 with reasons. Then draft a short outreach email in [my tone]. Finish with the profile in a table plus the draft, and do not send anything.