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Research & KnowledgeAny

Research and benchmark competitors into a deck and spreadsheet

ChatGPT Agent mode researched the top 5 UK coffee subscription companies, benchmarked their USPs, and produced a deck and spreadsheet from one prompt in 18 minutes.

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Use case overview

ChatGPT Agent mode researched the top 5 UK coffee subscription companies, benchmarked their USPs, and produced a deck and spreadsheet from one prompt in 18 minutes.

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Reported experience

  1. What they did

    With Agent mode on in ChatGPT Pro, the author pasted one prompt. It asked for a competitor deck on the top 5 UK coffee subscription companies, exported as a PDF, plus a table of each company's top 5 USPs as a spreadsheet. The agent found the competitors, pulled their positioning, pricing and USPs, and built the files. They were downloaded from the chat.

  2. How it went

    The run took 18 minutes and returned a PDF deck and a spreadsheet. The author calls them good initial information, not finished work, and says follow-up prompts can build on them.

  3. Worth knowing

    You can leave the window while it runs and ChatGPT will notify you. Agent mode was still rolling out to Pro users, and the deck may need a tool like Gamma to look presentable.

Example prompts

Try with ChatGPT Agent
Research the top [number] [industry/market] companies in [country] and benchmark them on pricing, unique selling points, positioning, and customer reviews. Produce a short slide deck summarizing the findings and a spreadsheet with the comparison data and source links. Finish when both files are ready to download, and flag anything you couldn't verify.

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