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Run marketing research and copywriting drafts with agents

The author built OpenClaw-style agents for research, content structure and first-draft copy; research saved 2-3 hours a week and agents needed oversight.

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Use case overview

The author built OpenClaw-style agents for research, content structure and first-draft copy; research saved 2-3 hours a week and agents needed oversight.

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Reported experience

  1. What they did

    Tony Nissen, a marketing lead at CG TECH, spent a few months on OpenClaw, the open-source agent platform. He built a handful of agents: one for research, one for structuring long-form content, one for copywriting drafts, plus a marketing agent that compared campaigns. He tested their outputs, reviewed them and adjusted their behaviour over time.

  2. How it went

    The research agent saved two to three hours a week. The copywriting agent removed the blank-page first draft, and the marketing agent spotted campaign patterns faster than he could. None were perfect, and all needed oversight.

  3. Worth knowing

    Expect an iteration phase of testing, reviewing outputs and adjusting agent behaviour before relying on them. The article gives few setup details.

Example prompts

Try with OpenClaw
Act as my marketing research assistant for [product or business] aimed at [target audience]. Each week, research [competitors or topics], summarize key findings with sources, propose a content outline, and draft first-pass copy for [channel, e.g. landing page or newsletter]. Save everything in [folder] and do not publish or send anything; flag any claims you're unsure of so I can check them.

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