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Write, design and post social content from a Google Sheet

An automation built with Make, OpenAI, Cloudinary and Buffer writes captions, designs content and posts it across social platforms from a sheet.

Time saved
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Setup time
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Running cost
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Cost range
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Use case overview

An automation built with Make, OpenAI, Cloudinary and Buffer writes captions, designs content and posts it across social platforms from a sheet.

Reported experience

  1. What they did

    The setup starts with one Google Sheets row carrying the post idea, audience and tone. In Make, the flow uses OpenAI to write a caption, generates an image with DALL·E or another image model, uploads that image to Cloudinary, writes the assets back to the sheet, then sends a Slack approval notice before Buffer publishes the post; the person checks the caption and image in Slack and approves it.

  2. How it went

    The poster says it turns a sheet row into a published social post in under two minutes and can handle the caption, image and posting end to end. They describe it as consistent, but still keep a human approval step before anything goes live.

  3. Worth knowing

    The main catch is that it is not fully hands-off: approval happens in Slack before publishing, and the builder says they got Make stable by adding error handling and filters.

Example prompts

Try with Make
Build a scenario that reads rows from my Google Sheet [sheet link] containing post topics, writes captions in [brand voice] using OpenAI, creates an image for each, and queues them in Buffer for [platforms]. Mark each row as done once it's queued. Run it on one test row and show me the caption, image and scheduled time before anything is posted publicly.
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