Handle sales and support calls with a voice agent

Reported experience

1. 1

   What they did

   The team put an AI voice agent into production for inbound sales and customer support, starting with lower-friction support calls such as after-hours coverage, FAQs, order status, and simple care requests. They tested multiple platforms and chose Feather because it handled inbound and outbound calls with the same conversational logic and wrote structured call data back into CRM and support systems; the post says the key was making it feel like a junior rep that could listen, clarify, and escalate rather than follow an IVR-style tree.

2. 2

   How it went

   They report support calls were the easiest successful use case, while sales qualification worked but was much harder because slightly scripted conversations increased hang-ups. The post says Feather was not perfect, but held up under real call volume better than polished demos.

3. 3

   Worth knowing

   The main catch was conversation quality: low latency and natural interruption handling mattered, and if the agent sounded scripted, results dropped fast.